“Hebe is an absolute asset to any team. She has tenacity like no one else, a growth mentality and is just an absolute rock star to work with! I’d highly recommend her to any results-orientated team.”
Maya Dagan, Brand Lead, J. P. Morgan Chase
Freelance Clients
Claverton Cloches / Deborah Blyth / The Oystermen, Restaurant + Bar / thirty7 Restaurant + Bar / Bedford Street Wines / Cothelstone Manor / Quarter Drinks / Exhale Coffee
In-House
Pentire Drinks (Marketing Manager) / J.P. Morgan Chase (Brand Manager) / Calastone (FinTech) (Marketing Executive, Campaigns & Events)
Services
Strategy & Consultancy
Content Strategy / Brand Positioning / Campaign Planning / Strategic Partnerships
Creative & Content
Copywriting / Visual Storytelling / Social Media / Email Marketing / Digital Content Creation
Production & Delivery
Shoot Planning / Creative Direction / Art Direction / Website Builds / Project Management
In the Garden With: Polly Nicholson
Wiltshire, April 2024
A visual and editorial collaboration with tulip grower, Polly Nicholson, captured in her garden at Blackland House. Developed and delivered as part of ongoing In the Garden With series that I launched for Claverton Cloches last year. Deliverables included full content creation (photography, video, email and social) as well as blog development and rollout. The piece was designed to share a seasonal story, deepen brand narrative and extend reach through a carefully aligned partnership.
In conversation with: Jago Poynter
London, May 2024
A creative collaboration with ceramicist Jago Poynter, developed for Deborah Blyth’s In Conversation With series; a content series I launched earlier this year to celebrate artists and makers through thoughtful storytelling and documentary-style visuals. Deliverables included full content creation (photography, video, copywriting) and rollout across all digital channels. The piece was designed to cross-pollinate both Jago and Deborah’s audiences, deepen brand narrative and create space for meaningful, values-aligned storytelling.
Read the full interview here (coming soon) →
Deborah Blyth Jewellery | Brand Refresh & Website Launch
Cornwall & London, January 2025
A brand refresh and website relaunch for London-based jewellery designer Deborah Blyth, with a focus on deepening the brand’s visual identity and drawing on the organic forms that inspire her work. The former site leaned towards clean studio visuals but lacked the texture and tone of Deborah’s creative world - so the aim was to bring more warmth, narrative and atmosphere to the brand’s online presence, aligning the digital experience more closely with her inspirations and process.
I led the creative direction for the brand refresh, overseeing a shoot in Cornwall and working with a producer to bring the visual identity to life through photography and video. I then migrated the site from Joomla to Shopify and built the new website, ensuring that the structure, layout and design reflected the refreshed creative direction. Alongside the build, I wrote all on-site copy and carefully curated imagery to bring greater consistency, warmth and depth to the brand’s visual identity.
The updated site brought a greater sense of atmosphere and depth to the brand, from the sculptural quality of the imagery to the layered storytelling on each page. Following launch, we introduced our In Conversation With series: an ongoing content series exploring the stories behind the artists and creatives who inspire the brand.
Imagery by Lulu Fern.
Pentire Healthy Rituals Campaign
Healthy Rituals with Annie Clarke | Cornwall, January 2022
A storytelling campaign exploring the small, mindful rituals that help us unwind. I led the development and delivery of Healthy Rituals at Pentire — shaping the overarching concept, leading on campaign copy, and launching a series of creative partnerships that prioritised narrative-led storytelling over traditional Dry January messaging. At the heart of the campaign was a series of short films, designed to communicate Pentire’s lifestyle positioning through visual storytelling. One of these featured yoga teacher, Lululemon ambassador and founder of The Practise, Annie Clarke - captured in the oak woodlands at Cabilla Cornwall, practising yoga, connecting with nature, and unwinding by a campfire with a Pentire & tonic. The brief invited Annie to reflect on her own healthy ritual, allowing the brand to sit naturally within the story; without overt product messaging.
I set up the partnership and led the creative strategy - shaping the narrative direction, tone and brief for the film and supporting content, which was produced by a trusted creative team (which included a producer, videographer & photographer). The result is a values-aligned story that builds resonance through shared ritual, atmosphere and mood.
