Hello, I’m Hebe. Thanks for stopping by.
For the past seven years, I’ve worked across brand and marketing - both in-house and freelance - helping businesses tell stories in a way that feels considered, creative and authentic.
My experience spans corporate and start-up environments, and everything in between. I’ve been part of large, cross-functional teams launching national brands, and worked side-by-side with founders growing thoughtful, product-led businesses from the ground up. This mix of structure and intuition has shaped an approach that’s both strategic and creative; allowing me to work with full autonomy while delivering detail-led work to the highest standard.
As a freelancer, I’ve partnered with brands across the lifestyle, hospitality and children’s sectors; launching websites, shaping campaigns, directing shoots and developing original content series. My work spans everything from strategic brand-building to day-to-day execution, with a focus on clarity, consistency and craft.
From content strategy to campaign rollouts, my working life is a blend of thinking and doing: of narrative, visuals, partnerships and planning. I focus on helping lifestyle brands deepen their stories, adding texture, layers and meaning through content that feels both intentional and considered.
Often, I step in as an extension of an internal team; lifting the weight from others, bringing clarity to ideas, and making things happen. That might mean shaping a content series, managing a partnership campaign, or producing documentary-style digital content: stories that build a world around a brand. I can also plan and deliver shoots, drawing on a trusted network of creatives to create high-quality campaign content from start to finish.
Alongside this, I offer social media and email marketing management with a detail-led approach: from content strategy and planning through to copywriting, scheduling and optimisation. Whether it’s a sales-driven campaign or a brand-building moment, I make sure everything feels cohesive, purposeful and beautifully executed.
If you'd like to chat about working together (or simply want to say hello) I'd love to hear from you.